Making the jump to freelancing today is a big change, and may beg the following questions:
Is freelancing worth it?
Are freelance writers still in demand?
The simple answers are "yes and yes." Freelance writing is worth it, and freelance writers are in high demand. In fact, it's hard for good freelance writers to even keep up these days.
There's plenty of work to go around and now is as good of a time as any to hop on the freelance writing bandwagon.
Still on the fence? Here are some other reasons to consider freelancing:
1. THE INTERNET IS ON FIRE WITH GROWTH
Freelance writers should love the internet. People spend hours and hours searching for information, shopping online, and nearly all businesses have a website that needs continuous content. As the internet grows, so does the demand for excellent content writers.
Don’t believe me? Take a gander at any internet marketing website, and you’ll notice a common theme—if business owners want to reach their target market, they need a strong content marketing strategy.
2. GOOGLE REWARDS WEBSITES WITH RELEVANT CONTENT WITH HIGHER ORGANIC LISTINGS
The more relevant content that business owners can strategically post on their website, the better chances they have of higher search engine listings.
What does this mean? It means business owners need freelance copywriters to help with search engine visibility via content marketing.
Additionally, Google likes to see refreshed website and blog content. This means business owners should rewrite their website content and repurpose blog content often to stay relevant.
The ever-pressing need for fresh content keeps freelance writers in high demand.
3. BUSINESS OWNERS ARE NOT ALWAYS WRITERS
As mentioned above, all business owners need a website with robust content. However, not all business owners are great writers. In fact, most are terrible writers.
Enter freelance copywriters LIKE YOU to save the day.
4. CONTRACT WRITERS ARE MORE AFFORDABLE THAN FULL-TIME EMPLOYEES
When a company hires an in-house writer, they have to pay a salary and expenses, including health insurance, 401K, office space, and more.
Hiring a full-time copywriter is expensive. Not to mention, turnover costs are high. It can cost anywhere from 16% to 200% of an employee’s annual salary to replace any one employee.
When business owners outsource projects to freelancers, they save gobs of money, even if your prices are higher (FYI: $1/word is what I typically charge).
If making the jump to freelance writing is one of your goals for 2021, the time is now. Demand for good writers is high, and there is no better time than now to work from home.