Content Marketing Glossary & Freelance Writing Glossary

A/B Testing. Testing two different versions of something to see which one works better.

Above the Fold. The part of a webpage that you see without scrolling down.

Anchor Text. The clickable text in a hyperlink.

API (Application Programming Interface). A set of rules and tools that allows different software applications to communicate with each other.

Article. A piece of writing on a particular topic.

Audience Engagement. How much people interact with and respond to content.

Audience Segmentation. Dividing the audience into groups based on shared characteristics.

Authority. Being seen as knowledgeable and trustworthy in a certain topic or field.

Automation. Using technology to do tasks automatically, without needing humans to do them.

Backlink. A link from one website to another.

Blog Post. An article published on a blog.

Blogging. Writing and sharing articles or posts on a website.

Brand Awareness. How well people know and recognize a brand.

Buyer Persona. A fictional character that represents a brand's ideal customer.

Byline. The name of the author of an article, typically displayed at the beginning or end of the article.

Call to Action (CTA). A message that tells people what action to take next.

CMS (Content Management System). Software that helps create, manage, and modify digital content.

Content Calendar. A schedule that outlines when content will be published.

Content Creation. The process of generating original material for publishing.

Content Curation. Finding and sharing content from other sources that is relevant to your audience.

Content Distribution. Sharing content across different platforms and channels.

Content Format. The way content is presented, such as text, image, video, or audio.

Content Gap Analysis. Identifying areas where content is lacking or needed.

Content Ideation. Generating ideas for content creation.

Content Inventory. A list of all the content a company has.

Content Marketing. Creating and sharing valuable content to attract and engage a target audience.

Content Optimization. Improving content to make it more effective.

Content Pillar. A major topic or theme around which a lot of related content is created.

Content Strategy. A plan for creating, distributing, and managing content.

Content Syndication. Distributing content to multiple platforms or websites.

Conversion Rate. The percentage of people who take a desired action after seeing a piece of content.

Copywriting. Writing text for the purpose of advertising or marketing.

Creative Brief. A document outlining the objectives, audience, and key messages for a writing project.

CTA (Call to Action). A message that tells people what action to take next.

Deadline. The date and time by which a task or project must be completed.

Digital Asset Management (DAM). Organizing and storing digital files in a centralized system.

Editing. Reviewing and making changes to written material to improve clarity, accuracy, and readability.

Engagement. How much people interact with and respond to content.

Evergreen Content. Content that remains relevant and useful over a long period of time.

Freelance Writer. A writer who works on a self-employed basis for various clients.

Funnel. The journey that potential customers take from first learning about a product or service to making a purchase.

Ghostwriting. Writing content on behalf of someone else who takes credit for it.

Google Analytics. A tool that helps track and analyze website traffic.

Grammar. The rules governing the structure and use of language.

Headline. The title of an article or webpage.

HTML (Hypertext Markup Language). The code used to create and structure webpages.

Inbound Marketing. Attracting customers through content and interactions that are relevant and helpful.

Influencer Marketing. Collaborating with influential people to promote a product or service.

Invoice. A document sent by a freelancer to a client requesting payment for services rendered.

Keyword Research. Finding the words and phrases that people use when searching for information online.

Landing Page. A webpage designed for a specific purpose, such as capturing leads or making sales.

Lead Generation. Attracting and capturing potential customers.

Marketing Automation. Using technology to automate repetitive marketing tasks.

Metrics. Measurements used to track and analyze the performance of content.

Mobile Optimization. Making content easy to access and view on mobile devices.

Native Advertising. Paid content that matches the form and function of the platform it appears on.

Organic Reach. The number of people who see content without paid promotion.

Persona. A fictional character representing a target audience.

Pitch. A proposal or suggestion submitted to a client or publication.

Plagiarism. Using someone else's work without permission or proper attribution.

Portfolio. A collection of a freelancer's work samples.

PPC (Pay-Per-Click). An advertising model where advertisers pay a fee each time their ad is clicked.

Quality Content. Content that is valuable, relevant, and engaging to the audience.

Rate. The amount of money charged by a freelancer for their services, typically calculated per hour, per word, or per project.

Research. Gathering information and data to support writing projects.

Retargeting. Showing ads to people who have previously visited a website or interacted with content.

ROI (Return on Investment). The measure of how much revenue is generated compared to the cost of investment.

SEO (Search Engine Optimization). Optimizing content to rank higher in search engine results.

Social Media Marketing. Using social media platforms to promote products or services.

Style Guide. A set of standards for writing and formatting documents, including rules for grammar, punctuation, and citation.

Subscriber. Someone who has chosen to receive updates or content from a particular source.

Syndication. Distributing content to multiple platforms or websites.

Target Audience. The specific group of people that content is created for.

Thought Leadership. Being recognized as an expert and authority in a particular industry or topic.

Topic Cluster. A group of related content pieces that revolve around a central topic.

User-Generated Content (UGC). Content created and shared by users rather than the brand.

Video Marketing. Using video content to promote products or services.

Viral Content. Content that spreads rapidly and widely across the internet.

Webinar. An online seminar or presentation.

Whitepaper. A detailed report or guide that provides information or solutions to a particular problem.

Word Count. The number of words in a piece of writing, often used as a measure of its length or complexity.

XML Sitemap. A file that lists all the URLs on a website to help search engines crawl and index them.

YouTube Optimization. Optimizing content to rank higher in YouTube search results.

Zero-click Content. Content that provides all the necessary information directly in the search engine results page (SERP), eliminating the need for users to click through to a website.